Being forced to working remotely in 2020 surprised many of us. As managers and leaders, we have learned quickly that it is most likely that we will not be operating again as we did pre-crisis. The ability to adapt to new and changing conditions has always been essential for success, and now, more than ever.
It’s the delivering on experiences that drives emotion. Good storytelling from your brand enables you new ways to connect, persuade, and drive human emotion. So, what makes good storytelling?
Reading one’s energy in business is like recruiting the right fit. There’s an energy field or charisma around each of us; it's that special quality of magnetism that each person has and that each person uses to a certain degree.
Now is the time to put your best foot forward and showcase your brand values in order to build your community.
Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.
Never waste a crisis. Permission to "throw away the plan". This is the optimal time to engage with your community in a way that isn’t strictly focused on selling products. People are at home, relying on screens for work, connection, distraction, and more willing than ever to share their thoughts.
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