Your brand is more important now than ever before with the new way we are making decisions and the “new world mindset” that we are experiencing globally.

Now is the time to put your best foot forward and showcase your brand values in order to build your community.

It is when you can connect with people and their stories. Stories are the narratives, the foundation of great marketing.

People just want to know how they can feel more connected to themselves and others. That’s the content we need to be putting out right now.

• So, take a step back and try to be really objective about your business and the products and services you offer...
• Do you really know your audience?
• What does your audience associate with your brand?
• Is there an emotional connection that has been created for your audience through your branding?
• Does your brand’s logo, colors, typography, and imagery all support this emotional connection?
• Thinking about your brand’s look and feel, it’s characteristics, values, tag lines, and energy; is it relatable and recognizable to your audience?
• Does your brand have a DNA?
• Is your brand message so clear that it evokes a specific emotion, adjective, or a sensory experience?
• Are you able to define what your brand is not?
• What words, phrases, or sentiments are off-limits?

Malcolm Gladwell in Blink The Power of Thinking Without Thinking powerfully expresses this customer sentiment; “Buyers make most of their decisions by relying on first impressions based on stored memories, images, and feelings.”

Branding is not telling people who you are, it’s managing what other people say you are.

Branding includes all the ways your company shows up in the world and how you hope a consumer will relate and engage with it on an emotional level.

Ultimately, your brand is the foundation for all things marketing, so it’s critical that you get it right from the start and build a vocabulary around it so that as you build and scale, the original ethos of the brand remains intact. 

Need help figuring out how to do this for your brand?

Reach out and have a chat with Marianne, founder of M Mentis and Co. Marianne has worked across many facets of marketing, with the creation, building, and showcasing of brands being one of her areas of expertise. Marianne brings to her clients' cross-industry marketing and sales experience, savvy, commercial, objective thinking, coupled with highly specialist sales skills, trust, efficiency, and humour.

Contact Marianne Mentis on +61 414 376 282 or email contact@mentisandco.com.au